A cough can release around 100,000 microscopic droplets into the air, and new studies show that airborne diseases are spread by these tiny pathogens. In addition, they can linger on all kinds of surfaces for up to 72 hours. 

HeiQ V-Block is a breakthrough technology created by award-winning Swiss textile company, HeiQ. This technology has been lab-tested and is effective two ways: It shows a reduction of 99.99% of airborne microbes and bacteria; and it also inhibits their growth upon contact with a treated surface within minutes. It was also found to be 20x more effective than untreated masks* and better than a surgical which filters at 77.7%). In addition, HeiQ V-Block technology is:

+ FDA-approved for use in medical-grade protective gear

+ Skin-safe, hypoallergenic, EPA-approved

+ Certified as sustainable

+ Effective for at least 30 washes

How it works

HeiQ V-Block combines two synergistic HeiQ technologies: patented and registered silver technology for antiviral and antibacterial effect; and patent-pending fatty vesicle technology as a booster that mechanically destroys viruses.

This is NOT an N-95 mask, surgical mask, or for medical use. The use of this face covering is not a guarantee against infection or the transmission of viruses or diseases and SHOULD be used in addition to practicing CDC recommendations on handwashing and social distancing. Antimicrobial properties built in to protect the product does not protect users or others against pathogens. This is a personal use item and cannot be returned.

*Data provided by HeiQ, based on testing conducted on other materials.

I started The New Social in response to COVID-19. Yes, the outbreak depressed me but, it also made me see the beauty in some of the changes. I was determined to not just “make the best of it,” but to find ways to really enjoy the new world.

My friends, family and clients complained about their masks - they were uncomfortable, hard to breathe through and pretty ugly. 

So instead of a mask, I made gorgeous scarves and bandanas that protect even better than a mask. 

Our scarves and bandanas (and hoodie on the way) incorporate HeiQ V-Block, breakthrough Swiss technology that protects against 99.99% of airborne particles and then kills germs on contact to mitigate spreading. The “wrap and pinch” design (patent pending) is an invisible wire that secures the scarf to the bridge of the nose to keep it in place and eliminate gaps.

And because they’re made from the highest quality fabrics, they’re super-breathable and look fantastic. 

I’m determined to find ways to enjoy life, my kids and my work despite the new challenges we all face. I hope The New Social brings plenty of style while keeping you safe.